I'm Thanh. I write about things I find interesting — movies, work, fashion, the movement of ideas between worlds that don't usually talk to each other.
Currently based between Hanoi and wherever else feels worth staying.
What I do
I run Arrowster, where we work on growth for software companies. Before that I spent time in consulting, in-house strategy, and a few things that didn't have good names at the time.
Writing is the other thing. This site is the personal side of that — less polished, more honest.
What I read
Mostly non-fiction and long-form essays. I have a weak spot for books that sit at the edge of two fields — economics and fashion, anthropology and tech, history and strategy.
Fiction occasionally. Poetry almost never, which I suspect is a character flaw.
What I think
Some things I believe strongly enough to write down:
- Most institutions are optimising for the wrong thing and the people inside them know it.
- Good taste is learnable but only by people willing to be bad at things first.
- The best writing is thinking out loud — not performing intelligence, but doing it.
- I am probably wrong about at least one of the above.
Contact
The card on the home page is the best way. I read everything sent through it.
For everything else: [email protected]
About this site
Built with Jekyll. Styled with SASS. Hosted on Netlify. Fonts are Space Grotesk and Inter from Google Fonts.
Design references: Gavin Leech for the accordion structure and metadata philosophy; Josh Buckley for the quotes format; Guzey and Sophia for the screenshots layout.